Project Description
The Ottawa International Animation Festival (OIAF) is a yearly festival to showcase cool and interesting animation. They recently celebrated their 40th anniversary, and were wanting to create a design for the festival celebration.
To do so, OIAF is looking for a fun posterzine that showcases the festival and all the films being shown. The posterzine will consist of a 22” x 17” full-size poster on one side, and a brochure with festival information and featured films on the other side. This would all fold up into a brochure that when fully opened, will show the poster on the back.
Deliverables
- Illustrations and layout design
- 22” x 17” posterzine (double-sided)
My Goals
My goals were to create an eye-catching poster that would interest people to look at, and have them flip through the posterzine, learn more about the festival, and decide to buy a pass.
![This is an image of the design progress. This image shows the text found in the posterzine, and how they will be organized and their hierarchy.](/images/oiaf-posterzine-progress-1.png)
![This is an image of the process of deciding typographical hierarchy.](/images/oiaf-posterzine-progress-2.png)
The Process
First, I started with research to get a feel for OIAF and their brand. I looked at previous posters to see what was typically designed so that I could design something different. Looking through previous posters, I noticed they didn’t stick to one specific style, rather they showcased different designs every year, but they did like weird (which was good for me, I can do weird).
So with that in mind, I started sketching. I wanted to create an interesting design that centred around the theme of time (because it’s their 40th). After sketching a few layout designs and my illustration and getting approval, I started to build my posterzine.
I picked a dark colour theme that fit well with the design, and picked fonts that were readable and simple to not distract from the main illustration. I used grids to make sure all the pieces lined up nicely and looked clean. And then I added all the illustrations, images, and text into the final posterzine layout.
![This is an image of the mid mapping/research for the OIAF posterzine design.](/images/oiaf-posterzine-mindmap.png)
![This is an image of the first iteration of sketches for the layout design.](/images/oiaf-posterzine-sketches-1.jpg)
![This is an image of the final iteration of sketches for the layout design.](/images/oiaf-posterzine-sketches-2.jpg)
Challenges
With the limited space on the poster, fitting all the information given and making sure they had good spacing was a challenge.
Final Thoughts
I think this posterzine turned out very successful. It fully encompasses the interesting brand that is OIAF. The final illustration is also very eye-catching with the contrast of the dark background and light clock face, which would make me want to read the posterzine.
![This is a mockup image of the poster side of the OIAF posterzine.](/images/oiaf-posterzine-mockup-2.jpg)
![](/images/oiaf-posterzine-brochure.jpg)